Tompkins Cortland Community College

COMM101 - Mass Media


This is a critical issues survey course of national mass media that focuses on media literacy. The historical development, economic structure, organization, function, and effects of mass media in society today are emphasized. The course studies the influence of media on American culture through advertising, print, books, news, radio, television programming, the Internet, games, movies, and popular music, etc. It reviews ideological, technological, and regulatory developments that produced our existing media system, and analytical tools and techniques that enhance media literacy. Topics include: media's role in shaping attitudes towards race, gender, sexuality, and class, and relationships between media and society. COMM 101 fulfills the SUNY General Education Social Sciences requirement. Prerequisites: None. 3 Cr. (3 Lec.) Fall and spring semesters.