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2021 Summer 1st 5 Wks
BUAD204/Lecture/M15 - Principles of Marketing | Credits 3.00
Introduces students to the basic principles of marketing as they relate to modern day business. The course is centered on the four Ps: product, place, promotion, and price. Case problems and current marketing situations are utilized in discussing the marketing concepts. In addition, projects are assigned to allow the student to explore various marketing situations. Prerequisites: MATH 090 if required by placement testing; prior completion or concurrent enrollment in RDNG 116 and ENGL 100 if required by placement testing. 3 Cr. (3 Lec.)

    Teaching Mode:  Teaching Mode

There is no textbook purchase required for this course section. This course uses freely available OER materials.

Registration Type Traditional
Fees OER Fee $10.00 (Fee Group All)
Instructors Moricette, Janita
Duration 6/2/2021 - 7/7/2021
Schedule TR  10:30 AM - 12:20 PM;  Online, Online, Room MSTeam
Credit Types Audit Credit Contract Dual Credit Equiv. Credit Global Connections International Educat Proficiency Exam Permission to Attend Regional Summer Sch Sr Audit Tech Prep X-Enroll
Class 30 Seats | 24 Remaining

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Tompkins Cortland Community College300
Program  Under Grad300
College  Acct/Bus./Int'l Bus.301
Department  Bus Admin302
Class Level  Second Year303
Population  General304