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2021 Spring Dual Cr
BUAD204/Lecture/D93 - Principles of Marketing | Credits 3.00
Introduces students to the basic principles of marketing as they relate to modern day business. The course is centered on the four Ps: product, place, promotion, and price. Case problems and current marketing situations are utilized in discussing the marketing concepts. In addition, projects are assigned to allow the student to explore various marketing situations. Prerequisites: MATH 090 if required by placement testing; prior completion or concurrent enrollment in RDNG 116 and ENGL 100 if required by placement testing. 3 Cr. (3 Lec.)

    Teaching Mode:  Teaching Mode



Registration Type Traditional
Fees CE Spring Tuition $237.00 (Fee Group All)
Instructors Hammond, Kenneth W
Duration 9/21/2020 - 6/25/2021
Schedule MWF  1:28 PM - 2:06 PM;  DE RUYTER CENTRAL SC, De Ruyter Central School, Room DRTCS
Credit Types Dual Audit Dual Credit
Class 30 Seats | 20 Remaining

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Tompkins Cortland Community College300
Program  Under Grad300
College  Acct/Bus./Int'l Bus.3010
Department  Bus Admin3010
Class Level  Second Year3010
Population  General3010